Chupa Chups, as we all know, is the world's most loved lollipop and they announced today that they have released a series of limited edition, 50-carat precious stone lollipops into worldwide distribution! That is awesome news!
Now think about it, they have distributed this limited edition lollipops (which are made entirely of emerald, ruby, sapphire, diamond and giant black pearl – all shaped and priced as an original Chupa Chups) across the world as a marketing campaign for their loyal customers! And guess what? Chupa Chups has released a total of 1 of each of these gemstone lollipops into their worldwide distribution.
At a press conference held at holding company Perfetti Van Melle headquarters in Milan, Italy, Chupa Chups Chief Marketing Officer, Marco DiPaulo confirmed that the campaign began a month ago, and has already created overwhelming excitement in Argentina where the first gemstone lollipop has been discovered.
“You may ask why Chupa Chups has decided to do this. Well, just imagine if the next person who happens to be lucky enough to uncover a precious gem stone is you,” Mr. DiPaulo said.
The campaign is expected to run for as long as until all precious gemstone lollipops are uncovered. So what are you guys waiting for? Why not unwrap a Chupa Chups lollipop today and you might just get a precious treat! :)