The Globe Corporate Brand Management Team led by its Director Roland Jonas Ferrer (middle), Anica Mayo (left) and Kristel Or (right) receive the Anvil Awards
Leading telecommunications company Globe Telecom has won the Anvil Award of Excellence for the exceptional rendition of its 2012 Annual and Sustainability Report as well as a Merit Award for its Specialized Public Relations Program on Crisis and Disaster Communications “Glad to be Globe” social media campaign.
The 49th annual Anvil Awards of the Public Relations Society of the Philippines, “honors organizations that have successfully addressed a contemporary public relations issue with exemplary professional skill, creativity and resourcefulness.”
The Globe Telecom 2012 Annual Report is an integrated financial and sustainability report compliant with the guidelines of the internationally recognized Global Reporting Initiative (GRI) G3 standard and has maintained its B+ level of assurance from TUV Rheinland.
Recognizing the impact of environmental and social issues concerns on the global economy, Globe is committed in integrating sustainability in its core operations, thus, it has combined its sustainability with its annual financial report since 2010 to improve stakeholders’ perception on accountability and transparency, and demonstrate the connection between corporate responsibility and business operations and strategy
Last September 26, 2013, the Globe 2012 ASR also bagged the Gold Award for Combined Annual & Sustainability Report at the 27th International ARC Awards, a highly-esteemed global competition honoring outstanding achievement in annual reports.
On the other hand, “Glad to Be Globe” has successfully countered the challenges posed by the company’s massive network modernization program last year as proven by the increase in positive online sentiments and the number of customers who participated and posted their “Glad to be Globe’ stories online.
Since the launch of the “Glad to be Globe” campaign in February 2013, online positive sentiments grew to 42% from the January to September period versus 17% in 2012. Likewise, the “Glad to be Globe” send-in your story execution generated almost 3,000 Twitter entries, 92 blog stories and five user-generated YouTube videos as customers proudly shared how long they have been with Globe and reminisced about their first few years with the brand.