My monthly expenses include a lot of things - monthly bills, shopping and a lot more which I would rather keep to myself. I am so glad that I don;t have to spend much for healthcare because God has blessed me and my family with good health. And yes these are the happy times. But this made me think of all the other families in the Philippines that don't get to have medical attention or those that spend monthly for healthcare services and medicines.
And speaking of medicines, we all know how there are a lot of different brands and types out in the market today. As you read this, an advertisement of a pain killer might be playing on the TV. I am sure that with the free TV Channels we have here in the Philippines, you have not missed the numerous medicine ads that crowd the airtime. They're there everyday playing repeatedly round the clock. Gone were the days when our doctors were the only ones to prescribe/endorse medicines to patients - now even tri-media does this. Some brands even resort to launching competitions and contests to broaden their reach and consumer scope and exposure. I have read an article online about the different factors of promoting medicines online and offline. My thoughts are that indeed with the promotions going on in modern ways, people get more aware of what to believe, what to buy and what not to. . I agree with the points that the author has written down. Being a consumer myself, I don't just purchase a product because of it's hype but instead border on the effectiveness of the product. However, I salute those companies who reach out to the community and present what they can offer.
Ever saw that ad on TV with Vic Sotto endorsing Solmux vs a cough syrup derived from natural Lagundi leaves. So there goes your feuding medicine ads which leads viewers to have different views. Both brands are obviously bashing one another and claims to be the best.
And have you noticed that some of the medicine ads we see on TV are violent? Let's take for example, Saridon. Do you remember the ad where a man drives a stamp on the other man's head signifying a headache? These are the types of ads I am talking about. I think that violence in ads - not only in medicine ads - should not be encouraged because one, children watch programs on TV. We all know how children mimic adults' behaviors and carry it with them until they get old - which is an age that's hard to mold. Second, a lot of Filipinos are already becoming outspoken with the advent of tri-media and so differing reactions can be elicited from this violent ads. Like the MTRCB for programs, it's high-time that medicine ads must also have guidelines as well.